Unternehmen & Trends 2/2024

26 Unleashing creativity By Gero Brinkbäumer, COSMO CONSULT Group Modern business solutions are different from the „classics“. What this means and why you don‘t need to be afraid of it. When the writer of these lines saw the light of day in the 1960s, IT-supported business solutions already existed. The hardware back then filled entire office floors. Programming was done with punched cards. And all this was only available in really large companies that used it for their production planning. A lot has changed since then. Above all, a technological revolution has taken place that has ushered in a completely new era: the digital age. The further development of business solutions is closely linked to this technological revolution. Firstly, storage and processing capacities have grown rapidly, which has led to data itself becoming a means of production. And secondly, the world in which companies operate has changed radically. Just a generation ago, today‘s level of automation, mobility, communication and information was pure science fiction. As the world has changed, so has the world of work. What‘s more, our concept of work is no longer the same as it was just a few decades ago. Especially for the generation that has grown up with the new technologies, factors such as creativity, self-determination and self-fulfilment have taken center stage. Not that any of this is completely new and unknown. But the technological revolution that accompanies this new concept of work is so profound Image: © fran_kie/shutterstock.com OEM& SUPPLIE Automotive Network – Innovati Issue 02/2023

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