Unternehmen & Trends - Ausgabe 1/2018

logies like virtual reality or 3-D glasses are opening up new application options, for ex- ample when it comes to the inspection, main- tenance or repair of machines. Particularly in view of the current econo- mic situation, HANNOVER MESSE serves as an important medium for global political exchange. Proof is provided by the 50 de- legations which have already registered for the fair. The highest level of interest in global trade is also evident in the Global Business & Markets showcase, where some 5,000 indus- try decision-makers will come together with 220 exhibitors from 50 countries to discover new market opportunities. „Thanks to globali- zation, the world is more connected than ever, especially in the global economy. We need fair laws and rules in trade, but punitive tariffs generally lead to trade wars which help no one,” remarks Köckler. “HANNOVER MESSE provides a neutral platform where all nations can represent their own interests.” The digital transformation of industry is not limited to Germany or Europe – it is a topic of global importance. This global impact will be demonstrated in 2018 by Mexico when it appears as the show’s official Partner Coun- try, keen on presenting its own strategies and projects aimed at digitizing and networking industry. For HANNOVER MESSE it is a premier in many respects: Mexico is the first Latin American, as well as Spanish-speaking partner country at HANNOVER MESSE. But this is not the only reason why Mexico is cer- tain to attract the attention of the assembled global industry. With topics such as industry 4.0, energy and environmental technologies, vocational training, start-ups and foreign in- vestments, Mexico is setting trends that are interesting for many companies and presen- ting the country as an innovative and open partner. HANNOVER MESSE and CeMAT will take place from 23 to 27 April 2018 at the Hanno- ver Exhibition Center. Around 6,000 exhibi- tors and more than 200,000 visitors from all over the world are expected there. 80 con- ferences and forums will explore the latest challenges and trends in industry and logis- tics. The Research & Technology exhibition area is Europe’s leading event for research and development. The startup showcase titled “Young Tech Enterprises” will bring more than 150 founders and startups to the event, while the WoMen Power Conference, taking place on Friday at the show, will il- luminate career opportunities for women in the STEM professions. All of which adds up to HANNOVER MESSE being the ideal hub for technology and knowledge transfer as well as personal and professional net- works. Deutsche Messe AG ■ Website HANNOVER MESSE www.hannovermesse.de