98 Digital Transformation Gaining a competitive edge with artificial intelligence By Marina Schlund, Communications Brose Group Artificial intelligence was a topic of interest long before the advent of ChatGPT. In fact, approaches were being developed as early as the 1950s. However, the technology has only recently experienced a rapid surge in development since the requisite hardware performance has become available. AI can also play a key role for automotive suppliers like the family-owned company Brose and help transform the industry. From development to manufacturing and the finished product all the way to administration – there are different use cases for artificial intelligence at Brose. AI technologies and methods are tools the company can use to create innovations, increase cost-effectiveness, assure quality and ultimately gain a competitive edge. An interdisciplinary team of IT and digitalization experts is working with the functional areas to jointly develop and deploy solutions to a wide range of problems. Data needs to become information There are a number of challenges alongside the many advantages and opportunities. Data alone is not a sufficient basis for the successful implementation of artificial intelligence. Only when this data becomes useful, contextual information and is permanently available will it be possible to exploit all of the possibilities AI has to offer. This is why working on standardized, consistent data generation and data quality is an ongoing process at Brose. Among other things, this should eliminate the effort required and Image: © Lee/Adobe Stock
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