OEM&Lieferant Ausgabe 2/2020

112 Formel D redefines aftersales service By Marcel Martini (Director Testing/Engineering/Aftersales) and Michael Volpert (Director Portfolio Management), Formel D Group Establishing a new aftersales division is a great challenge, especially for OEMs and startups without years of market experience and presence. The entry barrier is high, especially in terms of finances, due to the technical complexity and regional coverage. Furthermore, many processes are more difficult to configure and take up more time than in production, for example. As a reliable partner in the aftersales field, Formel D can rely on existing structures and offer scalable and economical solutions for different fleet sizes. With “Aftersales as a Service”, the Group has now developed an all-round package for integrated aftersales services for its customers. Many young, up-and-coming manufacturers are facing difficulties in their efforts to estab- lish an aftersales division. Usually, they do not have a large network yet, and they deliber- ately want to break with the traditions of es- tablished OEMs by developing new concepts. For example, they are redefining the service concept in a completely new way and aspire tomake services more flexible in order tomeet changing user behavior. Since this is an ambi- tious endeavor, manufacturers need compe- tent partners with the necessary innovative strength, a tight network, and expertise in automotive topics of the future. Thanks to its extensive portfolio and experi- ence in the aftersales field, Formel D can of- fer its customers complete solutions from a single source – ranging from IT infrastructure to call center setup, from digital manuals and supplier management to vehicle service and maintenance. Images/Graphic: © Formel D S H A R E Services Marcel Martini Michael Volpert

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