autoregion international - Edition 1/2020

34 Interactive 3D-Communication (AR/VR/WebGL/Realtime Animation) Invaluable Added Value and Problem Solver for Companies By Ingmar Boos, Dipl.-Designer | General Manager PREALITY®  |  Augmented Design, Ginsheim-Gustavsburg In the field of three-dimensional product communication, augmented reality (AR), virtual reality (VR), WebGL and real-time animations are gradually replacing the established technologies as they are bringing decisive advantages with them. The viewer no longer feels on the outside, but instead feels directly immersed in the presented process and can intuitively grasp, internalize, interact and identify with the content, and understand the most complex relationships. VR glasses, AR smartglasses, smartphones and tablets form the technical basis This enables a new form of visualization of complex relationships in the areas of mar- keting and sales. For example,a virtual ve- hicle can be placed in the desired physical environment in its original size by means of a tablet, and every detail can be viewed as if it were in front of the viewer with unlimited possibilities for interaction, e.g. selection of the model variant, color, rims, interior, etc. Intelligent databases make it possi- ble to map complex module systems using such configurators, as well as entirely dig- ital product catalogues, which, unlike print media or PDFs, are three-dimensional and allow for interactions. Virtual vehicle components can be shown at trade fairs or at customer appointments in the actual context and function, without the need for a real vehicle, the actual com- ponents or the need for a physical model or prototype construction. The content is easily exchangeable and adaptable. Addi- tional functionalities and interactions can be quickly added or adjusted. Furthermore, the virtual models visible in the applica- tions can be printed directly in 3D as Pro- totypes. Safe decisions can be made on basis of AR technology AR can also be used to create the most complexmaintenance and training applica- tions which also support technicians with on-site guidance using remote support. Each step can be preplanned, checked and documented in a cloud database, which results in enormous cost and time savings. Employees can be quickly trained in new fields of work thanks to AR support and thus cover a broader range of application areas in the company. Training with AR / VR is superior to many established learn- ing methods. With the help of VR applications, processes can be simulated and trained regardless of the physical reality. This is particularly useful when entirely digital environments are required or for hazardous situations or areas that can only be entered for a short time or not at all. Augmented and virtual reality, WebGL and real-time animations offer invaluable and future-proof added value for companies in all areas at comparatively lowcosts due to a common database and synergetic effects. The applications are scalable and enable a low-cost entry to complex three-dimen- sional communication concepts across all areas of the company. Existing problems in a wide variety of fields can be solved with the support of the technologiesmentioned, existing business areas strengthened, and new business areas and markets opened. Image: © Preality Interaktive 3D-Kommunika- tion (AR/VR/WebGL/Realtime Animation) – Unschätzbarer Mehrwert und Problemlöser für Unternehmen Neue Technologien wie Augmented Reality (AR),Virtual-Reality (VR), WebGL und Realtime Animationen lösen im Be- reich der dreidimensionalen Produkt- kommunikation die etablierten Medien nach und nach ab, … Weiterlesen … https://t1p.de/r1m2 Summary PREALITY® www.preality.de S H A R E