autoregion international - Edition 1/2020

27 Motion-S – mobility data analytics company By Isabell Scherer, Marketing & Communication Manager Motion-S is a mobility data analytics company providing advanced services for the processing of device- agnostic mobility data. We generate objective and reliable mobility profiles consisting of the main driver behavior components to explain the Total Cost of Mobility (TCM): exposure to risk, eco-efficiency, and car wear. We are predictors: we provide risk as- sessments that are used by insurers, fleet managers, car-sharing and leasing companies as well as OEMs worldwide. We give our customers a head-start in telematics – being safer, more efficient and profitable. WHY IS TCM IMPORTANT? Whenever mobility is offered at fixed prices - per time or distance -, the provider needs to anticipate the worst possible driving behavior for the price calculation in order to ensure that it does cover costs for insurance, energy, and wear of the car. The inherent lack of transparency does not allow dynamic pricing to positively se- lect good drivers. Increasing competition for shared and flexible mobility solutions at fixed prices, such as long term rental, car-sharing or last-mile solutions, will lead to aggressive pricing, with the risk of giving discounts and incentives to the wrong cus- tomers, that would require driver coaching for transitioning into more profitable cus- tomer segments. We deliver transparency on the driver’s behavior that allows the mobility providers to positively select and retain good driv- ers. As a result, our customers are able to reduce operational costs and to increase their revenue and margin. HOW IS OUR PLATFORM REDUCING TCM? Our solution relies on a powerful platform, dealing for you with data collection, data augmentation and mobility profiling with a predictive approach. Our platform is rely- ing on our customer’smobility data coming from any source and performs an augmen- tation process through contextualization, meaning enriching pure mobility data with information on the environment and the conditions of the driver’s ride. Once data is augmented, we process the data with the help of our smart and patented algorithms that extract the most important features to explain risk exposure, eco-efficiency and car wear to create user profiles. WHAT IS MOTION-S PRODUCT OFFER? Our customers can make use of our plat- form using our ready-to-go, but custom- izable products. In case mobility data is collected with smartphones, we offer native Android and iOS Software Devel- opment Kits (SDK) that turns any existing mobile app into a trip data collector. The SDK functionality allows to accurately de- tect trips, collect GPS data and transmit it all to our platform. For customers having experience with telematics data, we offer access to our API, which is able to handle several millions of trips per hour. In order to get insights onmobility data and profiles, we offer access to our customized Data Visualization Platform. To complete our offer, we provide data science as a service by our team highly skilled data scientists. Customers, aiming to have augmented features of their historical mobility data, can optimize their business based on our analytics services. The seamless integration of shared mo- bility solutions, public transportation, and last-mile solutions are key to overcome traffic congestion. In order to successfully achieve this, people need to massively change behavior – from individual trans- portation to shared mobility. Mobility as a Service (MaaS) is a key enabler but in a con- venient and competitive way. The overall mobility offer needs to be customized to individual needs, which requires analyzing mobility data to understand demand and supply of mobility and user behavior. All this goes back to mobility profiles explain- ing the potential cost of the individual user on the main TCM components - this is what Motion-S delivers! Graphic: ©Motion-S S H A R E Motion-S www.motion-s.com